There’s so much more to SMS then just broadcasting.īut even though SMS wins over emails in every way imaginable, their texting interfaces hadn’t been all that intuitive and didn’t provide all the features upfront – but SMS aggregator apps have changed that. There’s no way that you couldn’t once, have wondered about all the possibilities of texting. In contrast, SMS interactions tend to be single device experiences that don’t reference or need to access data on your PC.Ī 98% Open-Rate & 96% on-person SMS device ownership, has carved out low-SPAM, prime real-estate for text messages over mobile Home Screens & Notification Bars. Emails are also understood to be a core-work paradigm that can often require you to have work-data on-hand (often stored on PCs) to reply readily.
Then, nearly half of us prefer to open emails only later on a desktop, either because we just do, or partly because emails look really bad on handheld devices. It’s simply great for getting in front of your customers faster. It could be used for limited offers, fast engagements, surveys, segmentation, and host of modern keyword-based profiling as well as service announcements. SMSes are better suited to concise, high-speed interactions that are increasingly being recognized as a high-impact medium amidst deteriorating attention spans and crowded out emails. Text is coming back in a big way and why wouldn’t it be? An email inbox is a crowded place with every last person you’ve given your email to, vying for attention.
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